Decades of experience working with family enterprises uncovered the need for Optimizer720.

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Optimizer720’s founder, Aron Pervin, is recognized as a global leader in family-owned business management and governance. Consultant, counsellor, author and educator, he has helped hundreds of business families succeed by developing, managing and preserving both internal and external relationships.

Aron’s work with business families led to the development of Optimizer720 because he could not find a practical, useful tool to quantify the effect of family dynamics on performance.

He custom-built Optimizer720 for family businesses to fill this gap. It enables family owners and their managers to gain nuanced insight into business performance. It combines a holistic assessment of employee engagement and customer satisfaction with multi-faceted assessments of business planning and execution. The end result is a new level of confidence to embrace change, deal with issues and grow opportunities.


“The Optimizer720 tool is an efficient and effective way of gathering data on common questions across multiple stakeholder groups‎. The results, when analysed, deliver facts which improve the planning process.”

BDO Logo


Grant Robinson. Retired Partner
BDO, Toronto, Canada


“What a difference Optimizer720 made in our ability to zero in on important challenges and opportunities. In the past we relied on the perceptions of our managers. This time we were able to integrate the perceptions of our employees, customers and others.”

Maple lodge farms


Bruce Tavender
Maple Lodge Farms









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