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Meet a few members of our team.

Aron Pervin, Founder & President

+1 (416) 360-0177

Aron Pervin CMC, FFI (Fellow), ICD.D, TEP is an organizational consultant, psychotherapist, coach/mentor and social entrepreneur. A respected thought leader, Aron has spent more than 40 years working with family business owners on issues of concern to family enterprises, including relationships, continuity and governance and the impact of each on business performance.

Through his ongoing involvement in industry associations around the world, Aron’s views on accountability and results have literally changed the conversation for business owners, providing thought provoking perspectives on both management and succession.

Most recently, Aron’s relentless passion for improving the way consulting services are delivered has led to the development of Optimizer720. This unique business intelligence tool leverages the capabilities of both experienced and next generation consultants, allowing them to more effectively advise their mid-market and family enterprise clients.

Alan Hahn, Chief Technical Officer

Alan’s 25 year IT career includes work with a wide range of organizations from major multinationals (P&G, IBM) to financial and government organizations (Bank of Montreal, Citibank, Environment Canada) to health care centres. This experience, combined with his engineering and business background, drives Optimizer720’s perfection in application design. He excels at translating complex and powerful technology into simple, seamless interfaces ensuring a continuing positive experience for our clients.

Alan has a deep understanding of technology and an acute insight into business processes. This allows him to keep Optimizer720’s infrastructure up-to-date with the latest analytic and data visualization technologies. His experience with financial and payment architectures also guarantees security has the highest priority. He works continually at maintaining Optimizer720’s multiple, overlapping Canadian systems to keep customer data confidential and secure.

John Marrett, Director Business Development

+1 (514) 565-6720

John is responsible for identifying opportunities to introduce Optimizer720 to consultants, strategic advisors and businesses. 

In addition to John’s academic background – B. Comm (McGill), Major in MIS (Distinction) and courses such as the Dale Carnegie Course & the Dale Carnegie Sales Advantage Course – since 1993 he has helped hundreds of businesses increase their sales and improve their customer service as an independent Customer Relationship Management Consultant.

He says of his work at Optimizer720 “It allows me to make real use of the experience I have gained in helping organizations, by making more practitioners and business owners and executives aware of the tremendous advantages of Optimizer720.”

Elizabeth Qualben
Product Development

Elizabeth lends her considerable skills to whatever needs doing, from product design, website building and troubleshooting to editing and product testing.

Her eclectic background includes success as a computer trainer and project manager for a variety of international development assignments. Active in community service, Elizabeth has served on numerous boards and committees. 

Nooro Online Research
Software Development

Nooro programs bulletproof data collection instruments, no matter how complex.

The survey software engine underlying Optimizer products has been developed and tested over many projects over many years. Because it’s our own code, we can customize it to whatever a project requires. This enables Optimizer720 to do some things other firms can’t, or do things faster and more competitively priced than other firms that have to work with (or work around) the limitations of a set platform.

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+1 (416) 360-0177